My Reflection

The first,I wanted to studing this course (Eng-380) because I studied in international business.I was interrest this course,it was about business.And I wanted to learn,How to made blog?

After, I studied this coures,I liked business and Aj Gob very .Because when I went to the class,Aj Gob let students think and try to learn by them selves also.I was very happy.I tought ,it was a good way for students.

Now,I love to make blog very because I can put the information,picture,video,song and the last we can put my heart in my blog.It is important for every person.We can use knowledge from this course in the future such as;company,hotel,airport,school or every where.

Aj Gob is very friendly to students.I can ask when I have a ploblem from my job or other.I love you so much.

Thank you Aj Gob and my lovely friends.!!!!

I cannot change what I have done,but I can change what is going to be.

References

http://www.plearnwan.com/en/letter.html
http://www.thailand-huahin.com/plearnwan-huahin.htm
http://www.facebook.com/pages/Hua-Hin-Thailand/Plearnwan-Hua-Hin/127236717456
http://kajarp.wordpress.com/2009/06/04/plearnwan/

Promotion Strategy

4p's

Product:We attend and have a good service for the customers because we are the famous travel in Thailand.We are the first eco vintage for travel.
Price:Plearnwan is premium price or up to you want to select.This price is not expensive and suitable because we are the new style travel and have a designed to decorative resemble eco vintage village in time.
Place:Plearnwan is in Hua Hin at Prajoupkeereekhan.Hua Hin is the famous travel in Thailand.
Promotion:We have many promotion for the customers.Moreover there are many types of promotion.
Advertising media:We advertise by internet and magazine.
Television media:We use music to promote because the customers remember fast.
Activity:We have activities for the customers such as concert,100 Anniversary Hua Hin.

Positioning/Unique Selling Point

Plearnwan resembles the kind of small commercial district you would have found kingdon several decades ago before the growth in modern style malls.Providing visitors with a fascinating retro shopping experience.

Key successful factors related to the product.

Plearnwan opened a second phase late year following on overwhelmingly positive response among hostalgic tourists.Among the new additions in group of restaurant that serve as two small food courts.

A live band performing at Plearnwan manages to find just thr right balance between lively and relaxed.

From the starting point of love and yearing for Hua Hin the past,Plearnwan is originated a new travel destination of HuaHin resident and visitors.

Plearnwan is.....Center of joy and happines.Stop the past in order to tell the various tales of Hua Hin in the past.

Branding

Derived from the Thai words plearn ('enjoy') and wan ('yesterday').We are the first eco vintage in Thailand.It is environmentally-friendly and use recyled paper wrap and containers.It provides an elevator for the elderly and a slope for people with disabilities in response to the concept of free space for everyone.

                                          Logo

The logo is the name of Plearnwan and 2552,that is the year estaldished.

Target Group

The target group is the middle aged because this group is tnterested in design and wanted to relax.

Product Line

Holiday House:Pimarn is the hotel about Hua Hin in the past.

Open Air Cinema:Enjoy with the perious movies

Miscellaneous Shop such as;

Chai Lai boutique:Sparkling and shiny ornaments and accessories for you choose the best one that satisfy you the most ......and were it........as in

Plearnwan coffee :Try the taste of coffee in the previous time.
Plearn Plearn Bar:Induledged and relaxed with music.Dance in the twilight of the dust............as in yesterday

Plearnwan shop:Enjoy collections of numerous entertainment.Joyfully recall memories in the past.

Plearnwan sweets:Enjoy.........sweet and mild taste.

Company Background

Plearnwan is new style travel of HuaHin have a designed to decorative resemble Eco vintage village in time, your mother father our youth are still young. That we know of with Appliances in the past as well fashion dress in the past. Plearnwan have Restaurant,Coffee shop,clothes shop,Candy shop and liquor shop in times past.In area plearnwan also decorated place provide for the photograph for the ordinary to keep a souvenir.Weekends have open air cinema in the form of Measurement tasks or if you are interested to buy old music ,thai film in the past at plearnwan have a sell.Things another impressive of Plearnwan is Radio vintage music. with station plearnwan this station open music in the past.

In addition Plearnwan have hotel style Retro for service Plearnwan located side streets soi Hua Hin 38 and Soi Hua Hin 40 indent Klai Kangwon summer palace of King Rama Vll

Period patter

The various outlets located at PlearnWan have been given Thai names that have fallen out of popular usage. There's a barber shop called lert samantan – which was once a popular word for being 'cool'. There's also a bakery called porn kam wan, which is a lovely phrase that literally means 'serving sweet bites'.

PlearnWan opened a second phase late last year following an overwhelmingly positive response among nostalgic tourists. Among the new additions is a group of restaurants that serve as two small food courts.

There is also a ngaan wat (referring to a traditional temple fair, usually consisting of numerous stalls and a Ferris Wheel), as well as an area that acts as a form of nang klang plaeng (open air cinema). Free movies, covering comedies, romances and thrillers, are shown here on Fridays and Sundays at 7.30 pm and 9.30 pm.

PlearnWan opens from Monday to Thursday from 10 am to 10 pm and on Friday from 10 am until midnight. On Saturdays, it opens from 9 am until noon and on Sundays from 9 am until 10 pm.

Rationnale

Why this brand?

I choose this brand because Hua Hin is my favourite place in Thailand.Hua Hin has many places to travel and I think Plearnwan is the famous travel in Hua Hin because it is Thailand's first eco vintage.Plearnwan is like a mini retro town where everything is from the past.You will see of arts,posters and many more in old Thai style.I like this style very.I think,that place is very classic and I hope you likes Plearnwan too.

Letter of invitations for professional comments

Dear all my partners and my customers

I am a genernal of Pleranwan.I would like to give you sincerely.Our company is the small group of Thailand.Plearnwan is the new style travel of HuaHin have a desined to decorative resemble eco vintage in time.So we would like to improve company but we could not find the best way to develop.You could give us a weakness and please feel free to give us your comments sugestions.

Thank you for all brand of my partners

                                  and my customers

                                                                                                

 Sincerely :  Miss Tassaneewan Phunthong  

General Manager of Plearnwan

1/07/2010,My Journal-Week 6

From week 6,Aj Gob told me about the detail of midterm test .We should prepared our self,such as read and understanding about ''What is the business ?'',carees in business,the four P's,and knew about the company backgroup,branding,positioning and the target group.I fell good because Aj Gob told,we can used the document and the dictionary in the exam room. On Tursday,July 01,2010,we presented the role play "Greeting cuture at the first day of your work and welcoming dinner/lunch/informal".I though,that was good.I was happy and enjoyable. 

29/06/2010, My Journal-Week 5

Aj Gob showed comment of each group and showed the last presentation pictures.Aj Gob suggested about interview issues such astalk clearly,eye contact,body language attitude,improve question,salary,result of the interview,What will you contribute to the company,study company's information tips and she told about the letter of invilations to comment the blog.I though,that was the good detail for me because I can used this tips in my blog.I knew the information about business.It was very important for my life.

29/06/2010 My Journak-Week 4

I learned about marketing mix (4P) such as, product,promotion,price,place.I knew about product strategy and product management .I felt not serious because I used to study in my minor.There was activity about the interview.The class was very fun.My group presented about interview of the secretary at The Simmons Jewelry Company.I though,that was good for my group.I was happy and enjoyable.

16/06/2010 Writing Practice 1

What did I learn from the Victoria's Secret.com?

After I read Victoria's Secret , I knew about the company and the problem of the the company.I knew about the target of Victoria's Secret.There was two tarsgets,the first;to strengthen and support the Victoria's Secret brand,the second;to exceed sales goals.Moving as aggressively online as they did in initially building the brand Victiria's Secret soon became a leader in online innovation.Victoria's Secret expanded the marketting by making the website for advertisement the product and showed the product in TV and internet.I knew that was the popular brand for the women in the world and I tought that was a good idea for the target and marketing plan.That can helped the company when the company had a ploblem and besides can increased the customer too.

11/06/2010, My Journal-Week 3

For week three, I learned about an agenda. Teacher told me about blogs design show and tips for business project such as Aim, content, Presentation, Document needed, Evaluation criteria and schedule. I thought that it difficult for me. I had a problem because my computer was damaged. I tried to make it very and author I had a problem about internet. Why? It’ was much lowed. Who can help me? This is the big problem for me.

03/06/2010 , My Journal-Week 2

     We start week 2 with very exciting, that is the modern ling to present the products. I think every volunteer are smart and funny. I like this show very. This week we learn about “Tips for success in this course and other courses of your life, actually”? And talk about Business basis and Business mode .We warm up a question “When do you see the word (business or trade) what do you think about”? For me, I think about combination and distribution word because there are many companies in the world.The company is necessary to contact with others. 
Next activity, we sharing about, “What are in the women bags?”

Example the answers of the question is Beauty,Prestige,Pride,Hope,Ambition,Achievement,Fantasy,

Safety,dignity,difference,success,Dream,Avoidance,Happiness,Equnality and perfect world.This answers from Maslow’s hierarchy of needs.

                                This is five Levels of the Hierarchy of Needs

03/06/2010 , My Journal-Week 1

For first class in English for International Business was very happy for me because my teacher was very kind and modern. I chose study in this class because my minor was International Business. The teacher explained about the subject, this subject focus about Learning to be a Brand Manager.I was know about language for International Business and technology. Now, English is important for Business because “this is globalization period.”

This week is very serious for me because “Blogs Project”.

       I don’t know “What should I do?” I not have foundation about Blog and I’m bad in grammar.